跨文化商务交际英语 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

　　黄静编著的《跨文化商务交际英语》是“国际商务英语本科核心课程教材系列”，针对跨文化交际课程编写。跨文化交际是商务英语专业的重要课程之一。本教材共16单元，涵盖了跨文化商务交际的主要内容。通过学习本教材，学生可以学习到跨文化商务交际过程中常用的英语，同时还了解掌握跨文化商务交际的基本理论和基本交际技巧。

Unit1  关于文化

  Part Ⅰ  Reading

    Text 1  Culture and Communication

    Text 2  Culture in Business Communication

  Part Ⅱ  Listening

    The Role of Intercultural Communication

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit2  理解商务交际

  Part Ⅰ Reading

    Text 1  Becoming an Effective Business Communicator

    Text 2  Cross-Cultural Verbal Communication Styles

  Part Ⅱ  Listening

    Cultural Differences in Business Communication

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit3  跨文化交际概述

  Part Ⅰ  Reading

    Text 1  Your Brain on Culture

    Text 2  How to Manage Intercultural Communication

  Part Ⅱ  Listening

    Cultural Studies and Social Change

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit4  当今跨文化国际理论

  Part Ⅰ  Reading

    Text 1  Dominant Theories in Intercultural Business Communication

    Text 2  Cultivating A Global Mind-set

  Part Ⅱ  Listening

    Intercultural Communication Competence

  Part Ⅲ  Chinese Summary

  Part Ⅳ  Word Study

  Part Ⅴ  Exercises

Unit5  跨文化交际中的商务礼仪

  Part Ⅰ  Reading

    Text 1  Greetings, Introductions, and Business Cards

    Text 2  Conversational Customs and Manners

  Part Ⅱ  Listening

    Dining and Tipping

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit6  跨文化价值观

  Part Ⅰ  Reading

    Text 1  Cultural Values in Business and Society

    Text 2  Different Values Systems

  Part Ⅱ  Listening

    Equities and eBay--Culture Gets in the Way

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit7  跨文化交际中的语言因素

  Part Ⅰ  Reading

    Text 1  Role of Language in Intercultural Communications

    Text 2  Lingua Franca and Message Comprehension

  Part Ⅱ  ListeningII0

    Language, Logic, and Communication

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit8  商务交际中的文化多样性

  Part Ⅰ  Reading

    Text 1  Cultural Diversity at Workplace

    Text 2  Enhancing Intercultural Communication in the Workplace

  Part Ⅱ  Listening

    Current Trends in the Global Workplace

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit9  跨文化对商务交际的影响

  Part Ⅰ  Reading

    Text 1  Social Hierarchies Affect Effective Intercultural Business

    Communication

    Text 2  Office Customs and Practices

  Part Ⅱ  Listening

    Customary DemeanorBehavior

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit10  跨文化对商务交际的影响

  Part Ⅰ  Reading

    Text 1  Leadership Challenges in A Globally Intercultural World

    Text 2  Cross-Cultural Dimensions of Decision Making

  Part Ⅱ  Listening

    Human Resources Management (HRM in Business

    Communication

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit11  跨文化交际障碍

  Part Ⅰ  Reading

    Text 1  About Intercultural Communication Barriers

    Text 2  High-context and Low-context Cultures

  Part Ⅱ  Listening

    Behavioral Barriers to Communication

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit12  如何应对跨文化交际

  Part Ⅰ  Reading

    Text 1  Cross-cultural Communication Strategies

    Text 2  Managing in Multicultural Teams

  Part Ⅱ  Listening

    Intercultural Communication and Conflict Management

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit13  跨文化管理

  Part Ⅰ  Reading

    Text 1  How A Global Mindset Translate to Bottom-line Results?

    Text 2  Why Cross-cultural Communication Is Critical to Virtual

    Teams and How to Overcome the Intercultural

    Disconnect?

  Part Ⅱ  Listening

    Being Culturally Sensitive

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit14  跨文化谈判

  Part Ⅰ  Reading

    Text 1  Communicating and Negotiating across Cultures

    Text 2  The Phases of Intercultural Negotiation

  Part Ⅱ  Listening

    Communication and Style of Negotiating

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit15  跨文化营销

  Part Ⅰ  Reading

    Text 1  Cultural Dynamics in Assessing Global Markets

    Text 2  Cultural Knowledge

  Part Ⅱ  Listening

    Required Adaptation

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

Unit16  跨文化交际面临的挑战

  Part Ⅰ  Reading

    Text 1  The Challenge and Opportunity of Intercultural Cooperation

    Text 2  Information Technology and Global E-communication

  Part Ⅱ  Listening

    Becoming Culture Savvy in Cross-cultural Environment

  Part Ⅲ  Chinese Summary

  Part Ⅳ Word Study

  Part Ⅴ  Exercises

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