Onward - How Starbucks Fought For Its Life Without Losing Its Soul(ISBN=9780470977644) 下载 pdf 百度网盘 epub 免费 2025 电子版 mobi 在线

　　In 2008, Howard Schultz, the president and chairman of

Starbucks, made the unprecedented decision to return as the CEO

eight years after he stepped down from daily oversight of the

company and became chairman. Concerned that Starbucks had lost its

way, Schultz was determined to help it return to its core values

and restore not only its financial health, but also its soul. In

Onward, he shares the remarkable story of his return and the

company's ongoing transformation under his leadership, revealing

how, during one of the most tumultuous economic times in history,

Starbucks again achieved profitability and sustainability without

sacrificing humanity. Offering readers a snapshot of a moment in

history that left no company unscathed, the book zooms in to show,

in riveting detail, how one company struggled and recreated itself

in the midst of it all. The fast paced narrative is driven by

day-to-day tension as conflicts arise and lets readers into

Schultz's psyche as he comes to terms with his limitations and

evolving leadership style. Onward is a compelling, candid narrative

documenting the maturing of a brand as well as a businessman.

Onward represents Schultz's central leadership philosophy: It's not

just about winning, but the right way to win. Ultimately, he gives

readers what he strives to deliver every day- a sense of hope that,

no matter how tough times get, the future can be just as or more

successful than the past, whatever one defines success to be.'

"Through the lens of his personal leadership journey, with all of

its dizzying ups and agonizing downs, Howard Schultz has written,

with aching honesty and passion, the single most important book on

leadership and change for our time and for every generation of

leaders. This book is not just recommended reading, it's required."

Warren Bennis, Distinguished Professor of Business, University of

Southern California, and author of the recently published Still

Surprised: A Memoir of a Life in Leadership "[This] sequel to the

founding of Starbucks is grittier, more gripping, and dramatic, and

[Schultz's] voice is winning and authentic. This is a must-read for

anyone interested in leadership, management, or the quest to

connect a brand with the consumer." Publishers Weekly

Introduction

Part One: Love

　1 A Beverage of Truth

　2 A Love Story

　3 Surfacing

　4 Nothing is Confidential

　5 Magic

　6 Loyalty

　7 Believe

Part Two: Confidence

　8 A Reservoir of Trust

　9 A New Way to See

　10 Playing to Win

　11 Elevating the Core

　12 Get in the Mud

　13 A Reason to Exist

　14 Benevolence

　15 Beyond the Status Quo

　16 Bold Moves

Part Three: Pain

　17 Whirlwind

　18 A Lethal Combination

　19 Reverence

　20 No Silver Bullets

　21 I Know this to be True

Part Four: Hope

　22 Truth in Crisis

　23 A Galvanizing Moment

　24 Nimble

　25 Plan B

　26 Stay the Course

Part Five: Courage

　27 Innovate

　28 Conviction

　29 Connecting Dots

　30 Balance

　31 Conscience

　32 Winning

　33 Ni Hao

Tribute

Acknowledgments

Photo credits

Index.

　　Howard Schultz is chairman, president, and chief executive

officer of Starbucks Coffee Company. Howard moved to Seattle from

his native New York and joined the company in 1982 as director of

operations and marketing when Starbucks had only four stores. He

has been recognized extensively for his passion, leadership, and

efforts to strengthen communities, with honors including the

Horatio Alger Award for those who have overcome adversity to

achieve success; the Rev. Theodore M. Hesburgh Award for Business

Ethics given by Notre Dame University's Mendoza College of

Business; the Botwinick Prize in Business Ethics from Columbia

Business School; and the first ever John Wooden Global Leadership

Award from UCLA Anderson School of Management. He has also been

included in Time magazine's "Time 100," a list of the most

influential people in the world. Howard and his wife, Sheri, live

in Seattle and have two children. The Starbucks Foundation and the

CUP Fund All of Howard Schultz's proceeds from the sale of this

book will be donated to the Starbucks Foundation, founded in 1997

to support the company's commitment to community; and the CUP Fund,

founded by partners (employees) to provide financial relief to

partners facing emergency situations that have unexpectedly

impacted their life. Joanne Gordon is a former Forbes writer who

has spent more than a decade profiling companies and business

leaders for numerous publications. She has written five previous

books.

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媒体评论

　　‘…a compelling story…gripping stuff.' (Management Today, May

2011). ‘…the story of how [Howard] stabilised the company and

brought it back to its core values.' (Bookbag.co.uk, May 2011). ‘…a

tale of derring-do, traversing the globe and crowded with a cast of

exceptional people… the book is testament to [Howard's] drive and

dedication.' (Financial Times, May 2011). ‘The book is useful for

anyone interested in leadership, management, and building a

consumer brand.' (The Market, May 2011).

书籍介绍

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fast paced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day- a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.' "Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. This book is not just recommended reading, it's required." Warren Bennis, Distinguished Professor of Business, University of Southern California, and author of the recently published Still Surprised: A Memoir of a Life in Leadership "[This] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and [Schultz's] voice is winning and authentic. This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." Publishers Weekly